Believeco:Partners expands executive team, bringing impressive strength to Canada’s fastest-growing independent marketing, communications and advisory agency

Mark Carpenter and Darren Keats

April 12, 2023 – Believeco:Partners continues to grow, adding experience, expertise and passion to their roster with the addition of two top-tier executives.

“We’re thrilled to welcome Mark Carpenter and Darren Keats to Believeco:Partners as we ramp up our growth ambitions to achieve great things with clients across North America,” said Arlene Dickinson, Executive Chair. “Our vision is to create a game-changing way to do business, to believe in the best of people, communities and organizations and to support them in success. Massive resources led with audacity and accountability, always putting relationships first. To do that, we need people who share the ambition of our team, like Mark and Darren.”

Mark Carpenter, an industry veteran with two decades of success in spearheading integrated marketing services for high profile brands, takes on the role as a divisional President. Mark will drive the integration of Believeco:Partners leading the teams delivering creative, digital, paid media, and social media services, bringing the best in innovation and ROI to our clients. Mark comes to Believeco:Partners as the former President of No Fixed Address, and previous experience with Citizen Relations, BBDO, Syncapse, and Publicis Modem.

“I’m excited to be joining such a talented collective of integrated marketing, communications and Indigenous advisory professionals, and to help take us to our next phase of growth,” said Mark. “As soon as I learned about the structure and vision for Believeco:Partners, I knew it was something new and innovative that I wanted to be a part of.”

Darren Keats will serve as EVP Finance bringing leadership, experience, and depth to the Believeco:Partners finance team, supporting more than 300 employees across North America as well as working on growth strategies related to mergers and acquisitions. Darren brings extensive experience in strategic investment counsel and financial oversight gained through his experience with KPMG and EY.

“The shared vision for what Believeco:Partners can be as a platform is so compelling,” said Darren. “With a decade of experience in client service roles, I’m looking forward to working with the team at Believeco:Partners to drive value and growth.”

About Believeco:Partners
Believeco:Partners is an independent Canadian based marketing, communications and advisory company. We believe in people and propel their potential to listen, move, speak, create and grow. We partner with people, communities and organizations that want to achieve great things. We combine scale and scrappiness, data and discipline, craft and creativity to empower communities and help organizations achieve success. We are curious and diverse, deeply committed and fiercely independent.

Believeco Partners is majority owned by practitioners and backed by the Canadian Business Growth Fund, which helps Canadian businesses with the capital, talent, and expertise they need to drive growth and realize their potential. Learn more at

For more information:
Paul-Mark Rendon
[email protected]